Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value

✍ Scribed by Luo, Xueming; Wieseke, Jan; Homburg, Christian

• Book ID: 118817748
• Publisher: Sage Publications
• Year: 2011
• Tongue: English
• Weight: 306 KB
• Volume: 40
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-011-0290-1