A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity

✍ Scribed by Phillip E. Pfeifer; Anton Ovchinnikov

• Book ID: 113663207
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 322 KB
• Volume: 25
• Category: Article
• ISSN: 1094-9968
• DOI: 10.1016/j.intmar.2011.02.003