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In-store music and aroma influences on shopper behavior and satisfaction

✍ Scribed by Michael Morrison; Sarah Gan; Chris Dubelaar; Harmen Oppewal

Book ID
116618687
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
435 KB
Volume
64
Category
Article
ISSN
0148-2963

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## Abstract The article reports research into the effect of music tempo and musical preference on consumer behavior in a restaurant. The research investigates the extent to which these two variables influence actual and perceived time spent dining, the amount of money spent, and outcomes in terms o