✦ LIBER ✦

In search of stupidity: over 20 years of high-tech marketing disasters

✍ Scribed by Merrill R. (Rick) Chapman, Merrill R. Chapman

Book ID: 106638398
Publisher: Apress
Year: 2003
Tongue: English
Weight: 518 KB
Edition: 1
Category: Library
ISBN-13: 9781590591048

No coin nor oath required. For personal study only.

✦ Synopsis

This incisive, witty book looks at some of the most influential marketing and business philosophies in technology and, through hindsight, provides an educational and vastly entertaining examination of why they didn't work.

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