✦ LIBER ✦

In pursuit of the “ideal approach” to successful marketing strategy implementation

✍ Scribed by Thorpe, Eleri R.; Morgan, Robert E.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The role of marketing managers' commitme

✍ Ramaseshan, B.; Ishak, Asmai; Rabbanee, Fazlul K. 📂 Article 📅 2013 🏛 Taylor and Francis Group 🌐 English ⚖ 188 KB

Exploring barriers to the successful imp

✍ Morten Heide; Kjell Grønhaug; Simen Johannessen 📂 Article 📅 2002 🏛 Elsevier Science 🌐 English ⚖ 140 KB

The role of internal marketing in the im

✍ Ahmed, Pervaiz K.; Rafiq, Mohammed 📂 Article 📅 1995 🏛 Emerald Group Publishing Limited ⚖ 159 KB

Computer implementation of a new approac

✍ R. A. Howland 📂 Article 📅 1988 🏛 Springer Netherlands 🌐 English ⚖ 476 KB

The Role of Ambidexterity in Marketing S

✍ Prange, Christiane; Schlegelmilch, Bodo B. 📂 Article 📅 2009 🏛 Springer-Verlag 🌐 English ⚖ 377 KB

Linking customer resources to firm succe

✍ Ruby P. Lee; Gillian Naylor; Qimei Chen 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 272 KB