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Linking customer resources to firm success: The role of marketing program implementation

✍ Scribed by Ruby P. Lee; Gillian Naylor; Qimei Chen

Book ID: 116618737
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 272 KB
Volume: 64
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2010.10.004

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