Improving the user experience through practical data analytics: gain meaningful insight and increase your bottom line

✍ Scribed by Berger, Paul D.;Fritz, Mike

Publisher: Morgan Kaufmann
Year: 2015
Tongue: English
Leaves: 397
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data.

✦ Subjects

Data mining;Quantitative research

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