Improving incongruent sponsorships through articulation of the sponsorship and audience participation

✍ Scribed by Coppetti, Caspar; Wentzel, Daniel; Tomczak, Torsten; Henkel, Sven

• Book ID: 126906441
• Publisher: Taylor and Francis Group
• Year: 2009
• Tongue: English
• Weight: 260 KB
• Volume: 15
• Category: Article
• ISSN: 1352-7266
• DOI: 10.1080/13527260802012788