Achieving brand loyalty through sponsorship: the role of fit and self-congruity

✍ Scribed by Mazodier, Marc; Merunka, Dwight

• Book ID: 118817747
• Publisher: Sage Publications
• Year: 2011
• Tongue: English
• Weight: 488 KB
• Volume: 40
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-011-0285-y