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Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity

✍ Scribed by Juhee Kang; Liang Tang; Ju Yup Lee; Robert H. Bosselman


Book ID
116556522
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
456 KB
Volume
31
Category
Article
ISSN
0278-4319

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