Ventus Publishing ApS, 2012. – 51 p. – ISBN 978-87-403-0138-0.
Contents
Preface.
Introduction.
Reading Behaviors in the Real World vs Online.
Introduction.
5 Major Differences Between Online Writing and Print.
The Keys to Understanding Your Audience.
3 Questions to Address with Your Writing.
Communication Triangle.
Who Are You Writing To? Creating Reader’s Avatar.
Writing With Purpose.
Who Are You? - Finding Your Voice.
How to Create Connection with Your Readers
Reasons to Connect with Your Readers
3 Infallible Steps to Creating Instant Connection
Golden Ratio of Trust: Give First
Writing for Web
9 Guidelines for Effective Online Communication
Writing for People and Search Engines
What is SEO?
Why SEO Techniques are Making Writing Profitable?
How to Optimize Your Content for Search Engines?
Intelligent Creation of Micro-Content
6 Rules for Creating Eye-Catching Headlines
Do’s and Don’ts of Headlines
20 Best Headline Formulas That Work
The Ninja Tricks of Email Marketing
Is Email a Dying Species?
Getting your Email Opened: Writing a Compelling Subject Line
How to Make your Subject Line Spam-Filter-Proof?
Having Your Email Read: 5 Must-Follow Rules of Email Writing
Double-Check Your Message: the Three U Criteria
References