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Impression of Liusanjie: Effect of mood on experience and satisfaction

✍ Scribed by Yanling Huang; Noel Scott; Peiyi Ding; Daopin Cheng

Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
178 KB
Volume
14
Category
Article
ISSN
1099-2340

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✦ Synopsis

Abstract

This paper examines the effect of mood on satisfaction derived from experiencing an iconic and immersive cultural performance in Guilin, China called Impression of Liusanjie using structural equation modeling. Mood, together with visitor expectations and performance evaluations, was found to be significantly related to satisfaction and future intentions to recommend the show to others. Satisfaction was more strongly related to experiential evaluation of the performance than with attribute evaluation. The results indicate that understanding the mood and experiential outcomes for visitors at a performance is important increasing satisfaction and word‐of‐mouth recommendations. Copyright Β© 2010 John Wiley & Sons, Ltd.

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