𝔖 Bobbio Scriptorium
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Impact of the Kinsey Report on Opinion and Attitude Research

✍ Scribed by Hugh J. Parry


Book ID
123628406
Publisher
American Association for the Advancement of Science
Year
1950
Weight
958 KB
Volume
70
Category
Article
ISSN
0096-3771

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This study examined the impact of membership fees on consumer attitude and purchase behavior. Subjects participated in a computerized simulated shopping experiment, and chose between three competing videotape rental stores, receiving feedback about purchase utility on each occasion. Manipulations in