Impact of country-of-origin cues on consumer judgments in multi-cue situations: a covariance analysis

✍ Scribed by Marjorie Wall; John Liefeld; Louise A. Heslop

• Book ID: 112835279
• Publisher: Sage Publications
• Year: 1991
• Tongue: English
• Weight: 979 KB
• Volume: 19
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/bf02726002