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Illustrating a dynamic model of the mood-updating process in consumer behavior

✍ Scribed by Morris B. Holbrook; Meryl P. Gardner

Publisher: John Wiley and Sons
Year: 2000
Tongue: English
Weight: 217 KB
Volume: 17
Category: Article
ISSN: 0742-6046
DOI: 10.1002/(sici)1520-6793(200003)17:3<165::aid-mar1>3.0.co;2-5

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