The βclose but adversarialβ model of sup
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Ram Mudambi; Susan Helper
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Article
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1998
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John Wiley and Sons
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English
β 102 KB
π 1 views
While cooperative buyer-supplier relations are an important source of sustainable competitive advantage, noncooperative behavior persists widely. This paper tests a model incorporating noncooperative behavior within a context of formal commitment, using data from the U.S. auto industry. This 'close,