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[IEEE 2011 China located International Conference on Information Systems for Crisis Response and Management (ISCRAM-CHINA) - Harbin, Heilongjiang, China (2011.11.25-2011.11.27)] Proceedings of International Conference on Information Systems for Crisis Response and Management (ISCRAM) - The effects of brand crisis on brand evaluation and consumer's willingness of brand relationship rebuilding: The moderating effect of self-image congruence

✍ Scribed by Wu, Jie

Book ID: 120205974
Publisher: IEEE
Year: 2011
Weight: 223 KB
Category: Article
ISBN: 145770367X
DOI: 10.1109/ISCRAM.2011.6184122

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