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[IEEE 2011 China located International Conference on Information Systems for Crisis Response and Management (ISCRAM-CHINA) - Harbin, Heilongjiang, China (2011.11.25-2011.11.27)] Proceedings of International Conference on Information Systems for Crisis Response and Management (ISCRAM) - Brand relationship: A new perspective on brand crisis management

✍ Scribed by Ouyang, Hong-xing

Book ID: 120205973
Publisher: IEEE
Year: 2011
Weight: 241 KB
Category: Article
ISBN: 145770367X
DOI: 10.1109/ISCRAM.2011.6184077

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