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Identity, consumption and narratives of socialization

✍ Scribed by Shankar, A.; Elliott, R.; Fitchett, J. A.


Book ID
125504477
Publisher
SAGE Publications
Year
2009
Tongue
English
Weight
155 KB
Volume
9
Category
Article
ISSN
1470-5931

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## Abstract This study is designed to discover the degree to which ethnic identity and socialization factors influence the culture‐specific consumption behaviors of Asian American young adults, in general as well as in specific situational settings. Findings indicated that perceived parental cultur