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Consumption and social identity: Evidence from India

✍ Scribed by Khamis, Melanie; Prakash, Nishith; Siddique, Zahra


Book ID
123343850
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
964 KB
Volume
83
Category
Article
ISSN
0167-2681

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## Abstract This study is designed to discover the degree to which ethnic identity and socialization factors influence the culture‐specific consumption behaviors of Asian American young adults, in general as well as in specific situational settings. Findings indicated that perceived parental cultur