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Identifying Opinion Leaders and Elites: A Longitudinal Design

โœ Scribed by Davis, Susan E.

Book ID
120927900
Publisher
Project MUSE
Year
2006
Tongue
English
Weight
197 KB
Volume
55
Category
Article
ISSN
1559-0682

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๐Ÿ“œ SIMILAR VOLUMES

Opinion leaders and followers: A replica
Opinion leaders and followers: A replication and extension
โœ Aviv Shoham; Ayalla Ruvio ๐Ÿ“‚ Article ๐Ÿ“… 2008 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 283 KB

## Abstract Opinion leadership has been a central construct in studies of new product diffusion models. Flynn, Goldsmith, and Eastman (1996) introduced the related concept of opinion seeking and documented its measurement properties. This replication and extension paper examines these two concepts,