Heuristic processing of distinctiveness
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Gerd Bohner; Elisabeth Frank; Hans-Peter Erb
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Article
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1998
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John Wiley and Sons
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English
β 125 KB
The role of distinctiveness information in majority and minority inΒ―uence was studied. Students read a message containing strong or weak arguments advocated by a minority or majority source. The communicator's minority (majority) status was said to be either distinctive to the target topic or nondis