Observational evaluative conditioning of
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FRANK BAEYENS; BART KAES; PAUL EELEN; PETER SILVERANS
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Article
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1996
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John Wiley and Sons
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English
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Evaluative conditioning refers to the observation that the mere pairedpresentation of a neutral stimulus (CS) with a liked or disliked stimulus (US) may result in the neutral stimulus itselj" acquiring positive or negative valence. In most studies, the CS is an autonomous, invariant stimulus, and th