✦ LIBER ✦

HP7 IMPACT OF DIRECT TO CONSUMER ADVERTISING—THE CONSUMER SEARCH FOR INFORMATION

✍ Scribed by DT Belazi; A Crawford; L Pizzi

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Impact of oncology-related direct-to-con

✍ Abel, Gregory A.; Chen, Kun; Taback, Nathan; Hassett, Michael J.; Schrag, Debora 📂 Article 📅 2012 🏛 John Wiley and Sons 🌐 English ⚖ 410 KB

Direct-to-consumer advertising: more inf

📂 Article 📅 2005 🏛 Adis International Limited (now part of Wolters Kl ⚖ 138 KB

Consumer Believability of Information in

✍ Richard F. Beltramini 📂 Article 📅 2006 🏛 Springer 🌐 English ⚖ 152 KB

HP5 THE RELATIONSHIP OF DIRECT-TO-CONSUM

✍ WM Zachry III; TR Jackson 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 69 KB

The study of direct-to-consumer advertis

✍ Jon C. Schommer; Richard A. Hansen 📂 Article 📅 2005 🏛 Elsevier Science 🌐 English ⚖ 241 KB

Impact of Celebrity Pitch in Direct-to-C

✍ Bhutada, Nilesh S.; Menon, Ajit M.; Deshpande, Aparna D.; Perri, Matthew 📂 Article 📅 2012 🏛 Haworth Press Inc 🌐 English ⚖ 119 KB