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How visibility and convenience influence candy consumption

✍ Scribed by James E Painter; Brian Wansink; Julie B Hieggelke


Book ID
115572096
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
90 KB
Volume
38
Category
Article
ISSN
0195-6663

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πŸ“œ SIMILAR VOLUMES


How social influence affects consumption
✍ Utpal M. Dholakia; Debabrata Talukdar πŸ“‚ Article πŸ“… 2004 πŸ› John Wiley and Sons 🌐 English βš– 129 KB

## Abstract The authors empirically test the veracity of the __consumption convergence hypothesis__ for emerging markets (EMs): the hypothesis that through social influences on individual consumers resulting from global integration, and exposure to the United States (U.S.), consumption levels in EM