How to Win at CRM: Strategy, Implementation, Management

✍ Scribed by Seth Kinnett

Publisher: Auerbach Publications;CRC Press
Year: 2017
Tongue: English
Leaves: 239
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success

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