Cover; Title; Copyright; Contents; Acknowledgements; Introduction; The seven principles of pricing; Chapter 1 Pricing as positioning; Chapter 2 Cost-based calculations; In focus: Famous prices in history; Chapter 3 Reading the customer's mind; Case study: Cereals at Tesco; Case study: Jewellery make
β¦ LIBER β¦
How to use psychology's rules of learning to increase sales
β Scribed by Milton M. Pressley
- Publisher
- Elsevier Science
- Year
- 1991
- Tongue
- English
- Weight
- 553 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0019-0578
No coin nor oath required. For personal study only.
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