## Abstract With the use of field data from a live theater company, this article demonstrates that customers' goal orientation affects not only what information is used in assessing overall satisfaction, but also downstream measures of level of satisfaction and product usage. The study segmented th
How product usage influences consumer satisfaction
β Scribed by S. Ram; Hyung-Shik Jung
- Publisher
- Springer US
- Year
- 1991
- Tongue
- English
- Weight
- 463 KB
- Volume
- 2
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.
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