An exploratory study of consumer usage and satisfaction with 800 and 900 numbers
β Scribed by Kathleen Morrow; Clint B. Tankersley
- Publisher
- John Wiley and Sons
- Year
- 1994
- Weight
- 632 KB
- Volume
- 8
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
Reader information service cards ("bingo cards") have been used by magazines as a positive sales tool and by advertisers to generate large numbers of prospects. A study was conducted in four stages to determine the frequency of bingo card use among consumer magazines, fulfillment performance related
## Abstract According to the recent 2000 U.S. Census, the ethnic population in America reached almost 80 million people. However, there is limited research to show how ethnic consumers seek market information and how susceptible they are to different types of personal and media influences. An attem
## Abstract In this paper, we expand upon recent research by Frohlich and Westbrook [J. Operations Manage. 19 (2) (2001) 185] that characterizes the influence of supply chain integration on performance. Introducing supply chain integration intensity as a proxy variable for Frohlich and Westbrookβs