𝔖 Bobbio Scriptorium
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HOW DO CONSUMERS MAKE CHOICES? A SURVEY OF EVIDENCE

✍ Scribed by Zakaria Babutsidze


Book ID
110940681
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
103 KB
Volume
26
Category
Article
ISSN
0950-0804

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## Abstract Matching theory predicts choices on concurrent variable ratio schedules on which consumers' brand selection occurs will show maximization via exclusive choice of the richest schedule. However, aggregate studies of consumer choice indicate two modes of consumer brand purchase within a pr