## ILL historical research in marketing continue to be undertaken mainly by nonmarketing scholars? The question arises because marketing scholars have given little attention to this part of the discipline. More than 10 years have passed since the publication of the last major work in marketing his
โฆ LIBER โฆ
Historical Research in Marketing
โ Scribed by Ronald Savitt
- Book ID
- 118166512
- Publisher
- American Marketing Association
- Year
- 1980
- Tongue
- English
- Weight
- 265 KB
- Volume
- 44
- Category
- Article
- ISSN
- 0022-2429
- DOI
- 10.2307/1251230
No coin nor oath required. For personal study only.
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