✦ LIBER ✦

Ethics in marketing research

✍ Scribed by Robert Bezilla; Joel B. Haynes; Clifford Elliott

Book ID: 115808450
Publisher: Elsevier Science
Year: 1976
Tongue: English
Weight: 285 KB
Volume: 19
Category: Article
ISSN: 0007-6813
DOI: 10.1016/0007-6813(76)90086-0

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Managerial and Public Attitudes Toward E

Managerial and Public Attitudes Toward Ethics in Marketing Research

✍ Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, Stephen 📂 Article 📅 2011 🏛 Springer 🌐 English ⚖ 272 KB

Attitudes of marketing professionals tow

Attitudes of marketing professionals toward ethics in marketing research: A cross-national comparison

✍ Ishmael P. Akaah 📂 Article 📅 1990 🏛 Springer 🌐 English ⚖ 684 KB

The study reported here examines, in the context of Crawford's (1970) items, differences in research ethics attitudes among marketing professionals in Australia, Canada, Great Britian, and the United States. The study results indicate the lack of significant differences in research ethics attitudes

Ethics in Social Marketing

✍ Zane Kearns 📂 Article 📅 2003 🏛 Elsevier 🌐 English ⚖ 61 KB

Ethnic Marketing Ethics

✍ Guilherme D. Pires; John Stanton 📂 Article 📅 2002 🏛 Springer 🌐 English ⚖ 57 KB

Ethics in Pediatric Cardiology Marketing

✍ DOUGLAS MOODIE 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 32 KB

An Integrated Model for Ethical Decision

An Integrated Model for Ethical Decisions in Marketing Research

✍ Naresh K. Malhotra; Gina L. Miller 📂 Article 📅 1998 🏛 Springer 🌐 English ⚖ 301 KB