Hello, My Name is Awesome
β Alexandra Watkins
π Library
π
2014
π Berrett-Koehler Publishers
π English
β¦ LIBER β¦
π
Hello, My Name is Awesome
β Scribed by Watkins, Alexandra
- Publisher
- Berrett-Koehler Publishers
- Year
- 2014
- Tongue
- English
- Edition
- 1st edition
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.
β¦ Subjects
Computer network protocols;Computer networks;Marketing; Entrepreneurship & Small Business
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