Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how an
Hello, My Name is Awesome
β Scribed by Alexandra Watkins
- Publisher
- Berrett-Koehler Publishers
- Year
- 2014
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
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