Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

✍ Scribed by Amitava Chattopadhyay, Darren W. Dahl, Robin J. B. Ritchie and Kimary N. Shahin

• Book ID: 125584142
• Publisher: Elsevier Science
• Year: 2003
• Tongue: English
• Weight: 270 KB
• Volume: 13
• Category: Article
• ISSN: 1057-7408
• DOI: 10.2307/1480210