## Abstract This study was a prototype segmentation of Iran's inbound tourism market with a concentration on culture. The focus of this paper was to introduce a step by step description of the methodology used to segment Iran's inbound tourism market. In the first phase, cluster analysis was employ
Guidelines for marketing in Iran
โ Scribed by Mohammad Mafi; Lawrence P. Carr
- Publisher
- Elsevier Science
- Year
- 1990
- Tongue
- English
- Weight
- 526 KB
- Volume
- 19
- Category
- Article
- ISSN
- 0019-8501
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