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Direct marketing in the UK for charities

✍ Scribed by Chris Greenwood

Publisher: John Wiley and Sons
Year: 2002
Tongue: English
Weight: 120 KB
Volume: 7
Category: Article
ISSN: 1465-4520
DOI: 10.1002/nvsm.180

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## A B S T R A C T A common problem in direct marketing is to identify which physicians are the best prospects for an intervention that would encourage them to prescribe a drug. The standard procedure is to measure how far their prescribing behavior falls short of the level predicted by a regressi