The emergence of commercial sponsorship as an economic phenomenon is relatively recent. The worldwide sponsorship market has grown from $2b in 1984 to $16.57b in 1996 (Sponsorship Research International, 1997). Growth in the sponsorship sector has been driven by the convergence of many factors, incl
โฆ LIBER โฆ
Guest editorial examining the elephant
โ Scribed by Enid G. Wolf-Schein
- Publisher
- Springer
- Year
- 1986
- Tongue
- English
- Weight
- 224 KB
- Volume
- 9
- Category
- Article
- ISSN
- 0146-3721
No coin nor oath required. For personal study only.
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