𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Guest editorial: Evolutionary psychology and consumption

✍ Scribed by Donald A. Hantula


Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
56 KB
Volume
20
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

✦ Synopsis


Abstract

Consumer behavior is discussed as a biobehavioral phenomenon and considered in light of evolutionary theory. Current consumer choices are viewed as shaped in the environment of evolutionary adaptedness (EEA), and the expression of these evolved behavioral repertoires in modern consumer settings such as malls, grocery stores, and on‐line shopping are analyzed in terms of evolutionary psychology. A variety of empirical studies confirm that consumption conforms to predictions made from sexual strategies, reciprocal altruism, foraging, and matching theories. Further explorations of consumer behavior and marketing practices from an evolutionary psychology perspective are a promising area for future research. Β© 2003 Wiley Periodicals, Inc.


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