## Abstract Consumer scholars have amassed an impressive body of knowledge using a wide range of methodological approaches and paradigms. Despite the scientific rigor of the consumer behavior discipline, most scholars that have reviewed the field agree that it has yielded a fragmented and confused
Guest editorial: Evolutionary psychology and consumption
β Scribed by Donald A. Hantula
- Publisher
- John Wiley and Sons
- Year
- 2003
- Tongue
- English
- Weight
- 56 KB
- Volume
- 20
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
β¦ Synopsis
Abstract
Consumer behavior is discussed as a biobehavioral phenomenon and considered in light of evolutionary theory. Current consumer choices are viewed as shaped in the environment of evolutionary adaptedness (EEA), and the expression of these evolved behavioral repertoires in modern consumer settings such as malls, grocery stores, and onβline shopping are analyzed in terms of evolutionary psychology. A variety of empirical studies confirm that consumption conforms to predictions made from sexual strategies, reciprocal altruism, foraging, and matching theories. Further explorations of consumer behavior and marketing practices from an evolutionary psychology perspective are a promising area for future research. Β© 2003 Wiley Periodicals, Inc.
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