𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Applications of evolutionary psychology in marketing

✍ Scribed by Gad Saad; Tripat Gill


Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
187 KB
Volume
17
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Intuitive evolutionary perspectives in m
✍ Stephen M. Colarelli; Joseph R. Dettmann πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 171 KB

## Abstract Firms spend considerable sums of money on marketing, and they continue to do so because marketing works. However, marketing can only work if marketers have a reasonably accurate view of human nature. It is argued that many consumer products and advertisements reflect an accurate view of

Evolutionary thought in psychology: A br
✍ Michael Ruse πŸ“‚ Article πŸ“… 2005 πŸ› John Wiley and Sons 🌐 English βš– 120 KB

is a former student of both Karl Popper and Ludwig Wittgenstein. The two philosophers had one encounter that was brief and stormy ("the poker incident"). For years, Munz tried heroically to continue alone their unbegun dialogue and make their ghosts join together fruitfully. This book is a fascinati

25 years of Psychology & Marketing: a mu
✍ Haseeb Ahmed Shabbir; Jon Reast; Dayananda Palihawadana πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 181 KB

## Abstract The first issue of __Psychology & Marketing__ was published in 1984. The journal was conceived as a forum for academics and practitioners in psychology, marketing, and related fields to engage in an exchange of scholarly information. The __raison d'Γͺtre__ of the journal was to bring psy

Envy and positional bias in the evolutio
✍ Sarah E. Hill; David M. Buss πŸ“‚ Article πŸ“… 2006 πŸ› John Wiley and Sons 🌐 English βš– 173 KB

## Abstract We propose that humans have evolved at least two specialized cognitive adaptations shaped by selection to solve problems associated with resource competition: (1) a __positional bias__ by which individuals judge success in domains that affect fitness in terms of standing relative to the

Applying evolutionary psychology in unde
✍ Gad Saad πŸ“‚ Article πŸ“… 2004 πŸ› John Wiley and Sons 🌐 English βš– 109 KB

## Abstract One of the most ubiquitous creative copy decisions in advertising is to use young attractive women in decorative roles. Contrary to the mantra chanted by some staunch feminists, advertisers are not involved in a patriarchal white‐male‐dominated conspiracy to derogate, exploit, subjugate