𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Green marketing: A noticeable new trend of international business

✍ Scribed by Zhang Xiao-di; Zhang Tie-jun

Book ID
105631433
Publisher
SP Zhejiang University Press
Year
2000
Tongue
English
Weight
551 KB
Volume
1
Category
Article
ISSN
1009-3095

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## ABSTRACT This paper proposes a new model to discover customer value of air passengers by using data mining technologies. The results of this research can be applied in database marketing systems. The procedure applies See5/C5.0 (RuleQuest Research Pty Ltd, St Ives, New South Wales, Australia) de