✦ LIBER ✦

Global Integration of Brands and New Product Development at General Motors

✍ Scribed by Janell D. Townsend; S. Tamer Cavusgil; Marietta L. Baba

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

A Model of Supplier Integration into New

✍ Kenneth J. Petersen; Robert B. Handfield; Gary L. Ragatz 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 177 KB

Global New Product Development: The Case

✍ Kiyonori Sakakibara 📂 Article 📅 1995 🏛 John Wiley and Sons 🌐 English ⚖ 982 KB

TIMING AND EXTENT OF SUPPLIER INTEGRATIO

✍ DELVON B. PARKER; GEORGE A. ZSIDISIN; GARY L. RAGATZ 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 218 KB

Performance of Global New Product Develo

✍ Elko J. Kleinschmidt; Ulrike De Brentani; Sören Salomo 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 220 KB

Early supplier integration: the dual rol

✍ Holger Schiele 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 225 KB

Marketing–Industrial Design Integration

✍ Dan Zhang; Peng Hu; Masaaki Kotabe 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 606 KB