𝔖 Bobbio Scriptorium
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Marketing–Industrial Design Integration in New Product Development: The Case of China*

✍ Scribed by Dan Zhang; Peng Hu; Masaaki Kotabe

Book ID
109165358
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
606 KB
Volume
28
Category
Article
ISSN
0737-6782

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## Abstract This study explores the nature of the relationships characterizing the marketing–manufacturing interface in new product development (NPD). Four constructs are examined: (1) marketing’s __knowledge__ of manufacturing; (2) manufacturing’s evaluation of marketing __communication__; (3) mar