𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Global computer marketing strategies

✍ Scribed by A.Coskun Samli; James R. Wills Jr.

Book ID
103103881
Publisher
Elsevier Science
Year
1989
Tongue
English
Weight
996 KB
Volume
18
Category
Article
ISSN
0019-8501

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Global marketing
Global marketing
πŸ“‚ Article πŸ“… 2008 πŸ› Wiley (Blackwell Publishing) 🌐 English βš– 477 KB
Reverse innovation, emerging markets, an
Reverse innovation, emerging markets, and global strategy
✍ Vijay Govindarajan; Ravi Ramamurti πŸ“‚ Article πŸ“… 2011 πŸ› Wiley (John Wiley & Sons) 🌐 English βš– 239 KB

## Abstract β€˜Reverse innovation’ refers to the case where an innovation is adopted first in poor (emerging) economies before β€˜trickling up’ to rich countries. Although examples of reverse innovation are still rare, it raises interesting theoretical questions, such as what kinds of innovation emergi