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Global business strategy: Edited by Robin John, International Thomson Business Press (1997), 353 pp., £16.95

Book ID
117177657
Publisher
Elsevier Science
Year
1997
Tongue
English
Weight
152 KB
Volume
30
Category
Article
ISSN
0024-6301

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Most books on global business strategy concentrate on productmarket issues of competition. Consequently, most of them provide a diagnosis that is dangerously partial, and occasionally positively misleading. All too often, results are achieved despite the best-laid market strategies. As Harold Macmil