Book review. Global business Strategy. Robin John, Grazia Ietto-Giles, Howard Cox and Nigel Grimwade. International Thomson Business, 1997. £16.99 (pbk). ISSN 0415-11979-0.

✍ Scribed by Peter A. Strachan

• Book ID: 101280379
• Publisher: John Wiley and Sons
• Year: 1999
• Tongue: English
• Weight: 77 KB
• Volume: 8
• Category: Article
• ISSN: 0964-4733
• DOI: 10.1002/(sici)1099-0836(199901/02)8:1<93::aid-bse173>3.0.co;2-5

✦ Synopsis

environment relationships. This suggests that while industry has tackled, albeit not necessarily resolved, the 'easy' local aspects of environmental improvement such as waste management and water pollution, the 'hard' transnational and global issues such as radiative forcing, acid rain and transport problems have prompted little response.

Despite this downbeat assessment at the aggregate level, the authors argue that the picture at company level is brighter. Here there is considerable activity on the part of larger businesses to establish sound environmental practices, covering operating, measurement and reporting systems, designed to offer some means of controlling the complex environmental agendas confronting these businesses. Much of the impetus for these initiatives stems from sectors of industry, and specific businesses within these sectors, which can identify corporate advantages from implementing 'first mover' environmental improvements. For the rest, the authors observe that: