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Giving Blood: The Development of an Altruistic Identity

✍ Scribed by HENRY M. KORENT


Book ID
114753981
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
105 KB
Volume
32
Category
Article
ISSN
0372-1248

No coin nor oath required. For personal study only.


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Why do people give? The role of identity
✍ Jennifer L. Aaker; Satoshi Akutsu πŸ“‚ Article πŸ“… 2009 πŸ› Elsevier Science 🌐 English βš– 129 KB

## Abstract Why do people give to others? One principal driver involves one's identity: who one is and how they view themselves. The degree to which identities are malleable, involve a readiness to act, and help make sense of the world have significant implications determining whether and how much