๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Why do people give? The role of identity in giving

โœ Scribed by Jennifer L. Aaker; Satoshi Akutsu

Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
129 KB
Volume
19
Category
Article
ISSN
1057-7408

No coin nor oath required. For personal study only.

โœฆ Synopsis

Abstract

Why do people give to others? One principal driver involves one's identity: who one is and how they view themselves. The degree to which identities are malleable, involve a readiness to act, and help make sense of the world have significant implications determining whether and how much people give. Drawing on the Identityโ€Based Motivation model (IBM; Oyserman, D. (2009). Identityโ€based motivation: Implications for actionโ€readiness, proceduralโ€readiness, and consumer behavior. Journal of Consumer Psychology, 19.), we provide a tripartite framework to help advance the research on the psychology of giving.

๐Ÿ“œ SIMILAR VOLUMES

In the mind of Judas: Why employees give
In the mind of Judas: Why employees give away company secrets
โœ Thomas Waters ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons โš– 177 KB

A study by the American Society for Industrial Security (ASIS) found that 75% of all competitive information is gathered by human intelligence sources. Only around 6% came from computer hacking or other electronic sources. While many companies have extensive systems in place to protect electronic in

The growing role of private giving in fi
The growing role of private giving in financing the modern university
โœ Bruce W. Speck ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons โš– 71 KB

## Abstract Increased use of private funds to support public higher education is essential, but private funding undoubtedly shapes the university in ways that challenge academic traditions, creating a new paradigm for financing the modern university.