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Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?

✍ Scribed by Donald G. Morrison and David C. Schmittlein

Book ID: 124697181
Publisher: American Statistical Association
Year: 1988
Tongue: English
Weight: 524 KB
Volume: 6
Category: Article
ISSN: 0735-0015
DOI: 10.2307/1391551

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