Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran

✍ Scribed by Nejati, Mehran; Parakhodi Moghaddam, Parnia

• Book ID: 125419516
• Publisher: Emerald Group Publishing Limited
• Year: 2012
• Tongue: English
• Weight: 87 KB
• Volume: 13
• Category: Article
• ISSN: 1747-3616
• DOI: 10.1108/17473611211282581